I was talking with a colleague this morning and the subject of holiday cards came up. I mentioned that I was planning to send a few cards to clients thanking them for their business over the past year and wishing them a Happy Thanksgiving. My colleague mentioned that she sent hers out via email and added that it was easier.
Easier indeed but I’m sorry, I disagree with sending holiday cards via email. It’s too impersonal for me. We all want ‘easier’ these days. Don’t get me wrong, I’m all about being efficient, and finding the quickest way through a project but at the same time, a person needs to consider whether it’s really best for their business.
As for me, I personally choose my cards, hand write them, and send them out snail mail. Am I being old fashioned here?
This is a great project that you could ask your VA to help with. It can still be personal but efficient as well. Simply send your database to your VA and ask her to do a mail merge and either print the names and addresses on a label or directly on the envelope. While you’re at it, ask her to make some creative return address labels for you. Then, make a file for the leftover labels so you can use them next year.
Thoughts? Comments?
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