Are you getting a lot of spam from Twitter? 
If so, then you may want to check out TrueTwit. TrueTwit is a validation service for Twitter. If you decide to use it, keep in mind that this will create an extra step for people who want to follow you. However, those who are truly interested in receiving your Tweets won’t mind the validation process. It’s another good way to keep the robots from getting into your inbox.
KT Designs Open House Postcard
September 19, 2011 By Leave a Comment
I am very pleased with how the postcards turned out for Karen Tetzloff’s open house — see below.
Even more importantly, Karen loves them!
We went with the a larger, 5.5″ x 8.5″ sized card and we’re glad we did — it turned out great.
If you think postcard marketing is a low-tech, outdated method of marketing, think again. Postcard marketing is very effective.
I don’t know about you, but I don’t get many postcards any more. And when I do, I take time to read them, especially when they are from a local company.
If you have an event or a special offer that you’d like to market, give us a call or send an email. We’d be happy to manage a postcard marketing campaign for you.
(design by PCB)
Free Engagement Marketing Seminar in Mankato
September 15, 2011 By Leave a Comment
Have you been wanting to learn more about email marketing and what it has to offer for your business? Or, perhaps you’ve been using email marketing and would like to learn how to maximize your email marketing efforts.
If so, then you need to attend this FREE Seminar!
When: Wednesday, September 21
8:00am – 12:30pm
Where: Greater Mankato Growth
1961 Premier Drive, Suite 100, Mankato
Cost: FREE with Registration
At this seminar you will learn:
Engagement Marketing: Building relationships that drive business success
The two questions this seminar will answer:
- How do I generate more repeat business from existing customers?
- How do I get my customers to refer my business to others?
Building lasting relationships with your existing customers and members drives business success. Making that happen is called “Engagement Marketing.”
The Power of Email Marketing:
* Reach more people with your message
* Create email campaigns that get results
* Get your emails opened and read
* Write compelling subject lines and copy
* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc …)
Getting Started with Constant Contact Email:
Learn how to use Constant Contact to design email newsletters
* How to brand your emails to match websites & logos
* How to work with links and graphics for a polished, professional look
* How to analyze results and target your most profitable customers
* How to link Facebook, Twitter and LinkedIn into your newsletters
* How to use the latest Constant Contact features
8:00 am – 8:30 am – Check-in & Networking.
8:30 am – 9:30 am – Engagement Marketing
9:45 am – 10:45 am – Power of Email Marketing
11:00 am – 12:30 pm – Getting Started with Constant Contact Email
Join Jeff Ferrazzo of Constant Contact and Holly Anthony of Office Moxie on
Wednesday, September 21 from 8:00am -12:30pm for an exciting morning of learning!
Space is Limited — Click Here to Register Today!
Jeff Ferrazzo – Regional Development Director, Minnesota
Jeff is a business expert with over 20 years experience helping businesses initiate and build meaningful professional relationships with both organizations and individuals. As the Minnesota Regional Development Director for Constant Contact, Jeff uses his deep consulting and training experience to help small businesses, groups and associations maximize the power of relationship marketing.
Holly Anthony – Office Moxie
Holly Anthony is the founder of Office Moxie, a company dedicated to helping clients effectively and efficiently use technology to grow their business. Office Moxie offers social media, email marketing, website design, virtual team collaboration, computer training, and administrative support services. Office Moxie is based in Madison Lake, Minnesota.
4 Simple & Effective Email Marketing Tips
July 20, 2011 By 2 Comments
Email is one of the most personal advertising methods used today. Here are four of the many ways you can improve your email marketing results.
1. Spread the Word – Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are truly interested in your offers. Practice permission-based email marketing and always, always, ask before you add someone to your list. If you don’t, you can damage your reputation and you may get SPAM penalties, which could lead to the shutdown of your account.
2. Persistence – Before the Internet, they used to say it took about 7 touches to make an impression with an ad. Today, I would guess that number has at least doubled. Therefore, you need to reach out to your clients and prospects at least once a month. Keep in mind that just because you emailed a list of people and had little or no response, it does not mean that your audience isn’t interested in your product or service. They are reading your messages and mulling over the information that you are providing them. Also, experiment with different emails, get to know which email strategy works the best, and keep using it to reach out to your audience.
3. They Want Useful Information – Emails should contain something that the customer wants. It shouldn’t be just a summary of your company or just another sale. Focus on giving more than just what you sell. Specific content, messages, a personal experience, and other targeted information that interests your customers will be well-received. For example, if you were selling makeup, you may want to include general advice on how to apply makeup.
4. Email Deliverability – Graphics, Flash animations and logos are often blocked by email filters. Although they look impressive, they may lower your impression statistics. Check to see if your email marketing provider offers the option to use both an HTML and a plain text option for sending emails. I recommend using both so that if the HTML message is blocked, the plain text message will get through.
In summary, remember to spread the word, be persistent and add useful information and you will see an increased number of opened emails!
If you have a thought or a question relating to this post, leave a comment below – I’d love to hear from you!
Holly
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