Office Moxie was featured in the April 2012 issue of MN Valley Business magazine.
To read the article Email marketing more important than ever, click here>> MN Valley Business Article April 2012
Women’s Night Out to Benefit YWCA Girls on the Run
April 3, 2012 By Leave a Comment
The Zonta Club of Mankato, Business & Professional Women (BPW) and Women Executives in Business (WEB) are proud to announce that this year’s Women’s Night Out event will be held on Monday, April 23 at the City Center Hotel in Mankato starting at 4:30 p.m. The event will benefit the YWCA Girls on the Run program, which aims to educate and prepare girls for a lifetime of self-respect and healthy living.
The evening’s entertainment will feature “Pour Your Heart Into Life,” a fun, enlightening, and inspirational presentation overflowing with heart, humor and hope with Julie Clark.
A cocktail hour with boutiques will be available beginning at 4:30 p.m. Dinner will be served at 6:30 p.m. with a dessert sponsored by the Gourmet Apron. The entertainment will begin at 7 p.m.
Tickets for the event are $30 (before April 13) and $40 at the door, if available. To RSVP visit www.mankatowomensnightout.com or contact Kate Loging at kloging@eidebailly.com or 507.386.6268 and send payment to 1911 Excel Drive, Mankato MN 56001, Attn; Kate. All RSVP’s will be billed regardless of attendance. Please make checks payable to WEB.
5 Tips for Preventing Social Media Burnout
March 22, 2012 By Leave a Comment
Making the decision to add social media to your marketing plan was a good one. There’s no question that it’s a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its success. But now that you’ve jumped into the social media pool with both feet, how do you keep from getting overwhelmed by the added responsibility of maintaining your calendar and keeping your content both current and effective?
Take a deep breath and discover these five ways to maintain your focus and keep from getting stressed out about your social media schedule.
1. Less is more. There are many social media networks out there and the numbers are growing all the time. Choose just a few based on your audience and your business goals. Managing a couple of networks on a regular basis is much more effective than spreading yourself too thin — or even worse — quitting because you simply can’t keep up.
2. Create a content calendar. Planning a social media calendar helps you feel better organized and more in control of your publishing efforts. Don’t try and plan months in advance. Every two weeks is more easily manageable and won’t force ideas that might be off-topic or bring no value to your audience.
3. Utilize the tools of the trade. Discover social marketing tools that allow you to manage multiple networks simultaneously. HootSuite and TweetDeck are just a couple of tools that were designed to help you create efficiencies and provide an analysis of the effectiveness of your efforts.
4. Get away from it all. Maintain a healthy social media balance by not becoming an online junkie. You’ll keep your message content fresh and more relevant when you take a few steps back and stay open to new ideas.
5. Have fun. Social media allows you to make an impression through your insights, connections and offerings. When you look like you’re having fun, people will gravitate to your message and success will follow.
Watch how your contemporaries are managing their social media presence, too. You may want to model your strategy and style after other businesses and organizations you admire. Just remember, not every message you deliver is going to result in a home run. But as you become more and more familiar with the medium, you won’t feel so overwhelmed by the process, and soon you’ll discover that being social is really a great way to do business.
If you have a comment about the article, or your own tips for avoiding social media overwhelm, I’d love to hear them! Feel free to post a comment below.
To your online success!
Office Moxie Named One of Constant Contact’s 2011 All Stars
March 20, 2012 By Leave a Comment
FOR IMMEDIATE RELEASE
Office Moxie Named One of
Constant Contact’s 2011 All Stars
Office Moxie recognized for achieving exemplary marketing results for its clients
MADISON LAKE, MN — March 20, 2012 – Office Moxie, an administrative and e-marketing service provider, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers and service providers are honored with the All Star Award for their exemplary marketing results. As a solution provider, Office Moxie’s results ranked among the top 10% of Constant Contact’s customer base.
We’re happy to be recognized by Constant Contact for achieving strong marketing results for our clients” said Holly Anthony, founder and CEO of Office Moxie. “Email marketing tools have helped us manage our clients’ customer relationships and engagement and we plan to continue to leverage those tools to develop these relationships in the year ahead.”
About Office Moxie
Office Moxie offers a variety of administrative services designed to meet the needs of home-based business professionals and nonprofit organizations. From updating website content and computer software training to contact list management and email marketing, Office Moxie’s computer savvy associates provide exceptional service at a very affordable price.
Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
• Frequency of campaigns, events, and surveys
• Open, bounce, and click-through rates
• Event registration rates
• Survey completion rates
• Use of social features
• Use of mailing list sign-up tools
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled know-how, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Media Contact:
Holly Anthony
Office Moxie
507-933-4754
Holly@OfficeMoxie.com
www.OfficeMoxie.com
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