Making the decision to add social media to your marketing plan was a good one. There’s no question that it’s a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its success. But now that you’ve jumped into the social media pool with both feet, how do you keep from getting overwhelmed by the added responsibility of maintaining your calendar and keeping your content both current and effective? Take a deep breath and discover these five ways to maintain your … [Read more...]