Constant Contact put together a great infographic about email marketing. Click the image below to see it full-size -- once it appears on the new page, click it again to see a nice, readable size. … [Read more...]
Back to the Basics of Marketing
February 20, 2012 By Leave a Comment
This month's feature article, Back to the Basics of Marketing, is by Kurt Johnson. Kurt is one of the founders of Postcard Builder, which provides small businesses with an easy and affordable way to design, print and mail postcards. I have worked with Postcard Builder on behalf of a couple of my clients. You can see a sample of an open house postcard we worked on here. Back to the Basics of Marketing by Kurt Johnson It might be time to get back to the basics of marketing. What does that mean? It means start by doubting and questioning everything. Are your current marketing programs … [Read more...]
The case of the vanishing VA
January 7, 2009 By Leave a Comment
I was speaking with a potential new client today. She hired a VA last year and things were going great. At least they were going great until December. She hasn't heard from her VA for about five weeks now. No calls, no emails, no nothing. What happened? I wasn't surprised as I've heard of this happening before. What I can't understand is why a VA would suddenly stop all communication. I know that emergencies come up, illness, etcetera but as a solo business owner, it's especially important to have processes in place so that a client isn't left wondering what happened and whether you're going … [Read more...]
Blog Comment Management
If you have a blog, are people able to comment on your blog instantly or is your blog set up so that you can approve or reject a comment before it's posted? I can't tell you how glad I am that I can read a comment and determine whether or not it's posted. Lately, I received a couple of emails requesting that I approve or reject comments that were in no way related to my blog topic. Fortunately, I can immediately mark those comments as spam and delete them. Bub bye spammer! If your blog isn't set up for comment management, ask your blog guru to change that setting. You can also have comments … [Read more...]