Making the decision to add social media to your marketing plan was a good one. There’s no question that it’s a smart, cost-efficient method for creating awareness, attracting a loyal following, building a solid customer base and boosting sales. Businesses everywhere are quick to attest to its success. But now that you’ve jumped into the social media pool with both feet, how do you keep from getting overwhelmed by the added responsibility of maintaining your calendar and keeping your content both current and effective? Take a deep breath and discover these five ways to maintain your … [Read more...]
Blog Comment Management
If you have a blog, are people able to comment on your blog instantly or is your blog set up so that you can approve or reject a comment before it's posted? I can't tell you how glad I am that I can read a comment and determine whether or not it's posted. Lately, I received a couple of emails requesting that I approve or reject comments that were in no way related to my blog topic. Fortunately, I can immediately mark those comments as spam and delete them. Bub bye spammer! If your blog isn't set up for comment management, ask your blog guru to change that setting. You can also have comments … [Read more...]