Back to the Basics of Marketing

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This month's feature article, Back to the Basics of Marketing, is by Kurt Johnson. Kurt is one of the founders of Postcard Builder, which provides small businesses with an easy and affordable way to design, print and mail postcards. I have worked with Postcard Builder on behalf of a couple of my clients. You can see a sample of an open house postcard we worked on here. Back to the Basics of Marketing by Kurt Johnson It might be time to get back to the basics of marketing. What does that mean? It means start by doubting and questioning everything. Are your current marketing programs … [Read more...]

KT Designs Open House Postcard

KT Designs Open House Postcard

I am very pleased with how the postcards turned out for Karen Tetzloff's open house -- see below. Even more importantly, Karen loves them! We went with the a larger, 5.5" x 8.5" sized card and we're glad we did -- it turned out great. If you think postcard marketing is a low-tech, outdated method of marketing, think again. Postcard marketing is very effective. I don't know about you, but I don't get many postcards any more. And when I do, I take time to read them, especially when they are from a local company. If you have an event or a special offer that you'd like to market, give us a … [Read more...]

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