Are you monitoring your website traffic? If not, you need to start and an easy way to do so is by signing up for a Google Analytics account. Once you sign up, you can copy the HTML code and place it on each page of your website. Okay, if you aren’t skilled in that area, then send the code to your web guru and ask him or her to put it on your website for you.
By monitoring the reports, you’ll find out how many visitors have been to your site and where they came from. For example, let’s say you recently posted a news release on webpr.com. If you put a link to your website in the article, Google Analytics will show you how many people visited your site from clicking on that link. Then you’ll know which marketing campaigns are working and which are not.

You’ll also learn:

• the length of time spent on each page of your site
• what browser visitors are using (i.e. Internet Explorer, Safari, Firefox)
• source of the traffic
• keywords used in their search

If you don’t want to have to sign in and out of Google Analytics and monitor the reports yourself, your virtual assistant can do that for you. Just be sure to discuss the reports during your weekly or bi-weekly telephone calls.

If you’d like to see a sample report, post a comment here or send me an email. I’d be glad to show you one of my reports.

To your success!
Holly